1978 Save Energy Campaign online by Per Arnoldi (radiator) - Original Vintage Poster

In the keel water of the 1970s energy crises they need the right man for the job!

The man was Per Arnoldi and he was hired to make campaign posters to encourage the Danes to save energy. This poster is a part of a collection of four different poster that was commissioned by Trade Ministry's Energy Saving Committee of Denmark (Handelsministeriets Energi-Spareudvalg).

This poster elegantly curves the Danish word "Spar" (save) out from the radiator, which really makes the viewer associate the red organic shaped letters into energy or heat. The fact that the energy is moving towards the window stresses that you should remember to close the window when the radiator is on! In the lower left corner is the logo of the campaign which is simply called "Save energy" with the slogan "-it is necessary".

Arnoldi (1941) is a self-taught, world-renowned modernist artist. He is particularly known for his posters and considered one of Denmark's most important poster artists. He is known for a tight and easily recognizable form and color language. As a painter, Per Arnoldi always uses primary colors (red/yellow/blue) on a bed of black - just like on this very poster.

Arnoldi is represented in a number of well known museums in the world including Victoria and Albert Museum in London, Museum of Modern Art in New York, Museum of Modern Art in Toyama and Stedelijk Museum in Amsterdam.

This Arnoldi poster is a fine contribution to the modernist legacy and contains an important message - a message that is as relevant today, sadly.

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Artist: Per Arnoldi (signed in print by Arnoldi)

Print: Offset lithography online (print by Gutenberghus Reklamebureau/Norup & Bramsted Offset, København)

Dimensions: 27.2 x 39 in (69 x 99 cm)

Condition: Excellent condition - light handling signs - please see the pictures.

Country: Denmark

Thanks for watching and please let me know if you have any questions.

REF: L1113