Antique Folio Print 1899 Pochoir FRENCH CHAPELLERIE FASHION Tailors Hat Maker online Sign Writing Advertisement Modèles D'enseignes Et Inscriptions

This wonderfully vibrant and finely detailed original pochoir is from the rare work:

ATTRIBUTS AU POCHOIR -

MODÈLES D'ENSEIGNES ET INSCRIPTIONS


A. Charayron & Leon Durand

DATE: c1899

STYLE: Colour Pochoir

SIZE: 12.5" x 17.5"

PAPER: Heavy Stock

FEATURES: Original Colour

CONDITION: Overall excellent. Moderate wear on the margin edges well outside of image area.

The vibrant prints from this unusual and rare work are pochoirs of designs for shop fronts. The designs cover all aspects of business including some early for the period such as cinema, photographers, cycle shop, butchers, bakers, restaurant, etc.

Pochoir simply stated is the French word for stencil. It was introduced to French commercial printing in the late 1800s. The labor intensive process uses different stencils to aid the hand application of each colour.

Pochoir: Technique
With pochoir, a hand painted fashion plate, decorative/interior design, or illustration to be duplicated was carefully analyzed to determine each color layer. Often, but not always, an outline of the image was printed as a black and white lithograph and served as a base layer, each succeeding layer of color was then printed over the black and white litho layer. Depending on how intense the lithograph layer was, it would either be incorporated fully in the final image or be invisible and serve only as a guide to the image layout.

Separate stencils were cut, sometimes in thin sheets of copper, zinc, or aluminum, for every color component. Each successive color layer, using watercolor or gouache, was applied to the stencil with a brush called a pompon. Pigment on the brush could not be thick or runny, as paint could easily slide underneath the stencil and change the shape of the image. Therefore, it was necessary to really blot the pigment on the brush before applying it to the stencil and in the case of watercolor images, this was even more critical. Skilled printers could achieve incredibly subtle details using gradation and stippling, spattering or even simply drawing additional details with a small brush on the final layer. Sometimes as many as 250 stencils were used to recreate a single image, and the resulting print was online surprisingly rich and detailed. These rare pochoir prints on offer are some of the finest examples available.


This particular pochoir advertises a Parisian tailors and hat makers.

Tailored clothing.

Ceremonial clothing.

Ladies dresses and coats.

Hats.

Flower forms and feathers.

New tailored clothes for men and children.


This item will be sealed in plastic wrap and shipped in a cardboard postal tube to ensure it reaches you safely. Shipped tracked and signed for and fully insured


Please feel free to ask any questions.